In the digital era, words build worlds.
Before code, before content — there’s a prompt.
Every piece of AI-generated value starts with the same seed: a clear, structured command.
In the Dig Build Grow (DBG) ecosystem, this is more than a tech trick — it’s a discipline.
It’s called the Six-Layer Prompt Framework — a system designed by David Hawkins to help builders turn ideas into execution using AI tools like ChatGPT, Jasper, and Runway.
“A prompt isn’t just text. It’s a transfer of intelligence — from your mind to the machine.” — David Hawkins
Whether you’re crafting a marketing campaign, building a product, or writing a book, this framework helps you communicate with AI the way architects communicate with blueprints.
1️⃣ Layer One — IDEA (Vision Energy)
Every great system starts with an idea — your “why.”
This first layer defines what you want to create and why it matters.
Example:
Instead of prompting, “Write a post about creativity,”
say:
“Write an inspiring article that shows how creativity helps entrepreneurs overcome fear of failure. Use a motivational tone and connect it to digital innovation.”
🧠 Builder Tip: The clearer your “why,” the sharper your output.
2️⃣ Layer Two — INTENT (Purpose Energy)
Intent gives your prompt direction.
Here, you define the purpose of the content: teach, inspire, sell, or engage.
| Intent Type | AI Output Style | Example |
|---|---|---|
| Teach | Informative + Step-by-step | “Explain how AI helps creators build personal brands.” |
| Inspire | Motivational + Emotional | “Write a story about how mindset creates opportunity.” |
| Sell | Persuasive + Value-driven | “Create a landing page that converts creators into members.” |
🧭 DBG Tip: Always pair your intent with an outcome — “teach X so the reader can do Y.”
3️⃣ Layer Three — INFORMATION (Context Energy)
AI can only build with the materials you provide.
That’s where context comes in.
Feed it real details — your brand voice, audience goals, or existing text.
Example Prompt:
“Using DBG’s voice (motivational, builder-focused, spiritual yet structured), create a 3-paragraph summary of the Vault Network’s mission.”
Context converts generic AI output into branded, aligned storytelling.
💡 Pro Move: Save key brand details in a “Context Bank” — a Notion page or document you can reuse across prompts.
4️⃣ Layer Four — INSTRUCTION (Execution Energy)
Now you tell the AI how to build.
This is where precision meets production.
Structure Example:
“Write a 5-section blog post. Use bold subheadings, motivational quotes, and examples from real entrepreneurs. End with a reflection exercise.”
The more you define the format, tone, and structure, the closer the output matches your creative vision.
🧩 DBG Prompt Formula:
Action Verb + Format + Tone + Context + Objective
“Create an engaging email (format) in a warm, builder tone (tone) explaining DBG’s membership benefits (context) to encourage signups (objective).”
5️⃣ Layer Five — ITERATION (Refinement Energy)
AI’s first response is just the foundation.
Now you build on it.
Ask the machine to refine, rewrite, expand, or reformat.
Examples:
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“Make this more conversational.”
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“Add an example related to digital entrepreneurship.”
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“Rephrase using David Hawkins’ tone of voice.”
Iterating with intention turns raw output into gold.
“Builders don’t accept the first version — they evolve it.” — David Hawkins
6️⃣ Layer Six — IMPLEMENTATION (Action Energy)
Now it’s time to move from text to traction.
Implementation is when your prompt output becomes content, system, or product.
Examples:
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Convert the blog into a YouTube script.
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Add visuals using Pika Labs or Runway.
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Repurpose text for social captions using Repurpose.io.
This final step turns digital energy into business momentum.
The AI doesn’t replace the builder — it empowers them to move faster and smarter.
DBG Example Workflow — From Prompt to Platform
Prompt Used:
“Write a 1000-word blog explaining the Dig Build Grow philosophy — connecting mindset, media, and motion. Include quotes, practical steps, and visuals.”
AI Output: Blog content.
Human Additions: Formatting, story flow, images.
Automation Flow:
1️⃣ Upload to Vault Blog
2️⃣ Convert into audio via ElevenLabs
3️⃣ Publish clips via Repurpose.io
4️⃣ Schedule email with MailerLite
5️⃣ Promote affiliate tools through Vault Network
Result → 1 prompt = 5 content assets = multiple income channels.
DBG Visual — Six-Layer Prompt Pyramid
| Layer | Focus | Output |
|---|---|---|
| 1️⃣ Idea | Vision | Core concept |
| 2️⃣ Intent | Purpose | Direction of tone |
| 3️⃣ Information | Context | Brand alignment |
| 4️⃣ Instruction | Execution | Structured content |
| 5️⃣ Iteration | Refinement | High-quality polish |
| 6️⃣ Implementation | Action | System + Monetization |
This model creates consistency across every platform — from YouTube to your Vault blog.
Reflection — Build Your Own Prompt Blueprint
Try this exercise:
1️⃣ Write your next big goal (e.g., launch a product, start a course).
2️⃣ Apply the Six Layers:
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What’s the idea behind it?
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What’s your intent?
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What information defines your voice?
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What instruction will you give the AI?
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How will you iterate?
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Where will you implement it?
When you can answer all six, your AI prompts become creative architecture.
Conclusion — From Command to Creation
Prompts are the new currency of creativity.
They connect human intuition to machine precision.
And when structured the DBG way, they turn inspiration into income.
“You’re not talking to AI — you’re training your future assistant to think like you.” — David Hawkins
This is The Six-Layer Prompt Framework — a builder’s blueprint for modern creativity.